How to fall in love with social media for your business


Disclaimer, this formula doesn’t work for everyone, I’m just sharing my personal experiences with you in hopes that it can help if you’re struggling. 

Ahhh.. creative burnout is real. But you know what else is just as heavy? Feeling burnt out from social media. That’s right… we’ve all felt it. Especially with the pressure and the stigma of having to show up and show your best self on there.

However, I think that’s all crap. No one’s life is perfect, and I don’t think instagram should just be a highlight reel of the good things. I think that’s something we should all work on, myself included. I went through a phase this summer where I didn’t want to be on social media at all, and I wasn’t enjoying the content I was posting. 

There was also a time in my life where I had to stay off of social media completely, because it would paralyze me and make me think I wasn’t doing enough, or failing at my business. Imposter syndrome kicked in and did its thing. Now, don’t get me wrong, I still feel like this from time to time because it’s only human. I’m not here to give you the forever cure all, but I am going to tell you how you can start taking the steps to loving it again. Here’s how:

First thing’s first: 

How do you feel about the look and feel of the things your sharing? When I had my old branding, before I launched daydream design co, I didn’t 100% love my branding or social media graphics. After my rebrand, I truly started to love the things I was sharing. I think this is a really important first step. 

Be honest.

Okay, this is obvious, but I’m totally serious. I don’t plan content a month out because it just doesn’t feel right (for me at least). I am all about how I’m feeling in the moment, but not all the time. Other times, I typically *try* to plan out topics, but like today, if I’m feeling something else I write about it and I share it with you all. Full disclosure, sometimes I’m writing my blog posts the night before, or two weeks before. It just depends what’s going on. But the most important thing to me in my business is that I’m posting stuff that doesn’t feel forced or robotic. I want it to be and feel authentic so that it connects with you.

Remember why you’re doing this and why you started.

It’s an easy thing to forget in the midst of chaos and busy seasons. But at the end of the day, you wouldn’t be doing this if it wasn’t for that fire inside your soul, that passion. Do you still feel it? If you don’t, find the things that make you feel passionate again in your biz.

Do what works for you.

I once told myself I’d post a blog post every single week… and wow I failed hard. I know that consistency is key, so figure out how often you can post and just start somewhere. Hold yourself to that deadline every time, if it gets too tough adjust it. For me, I post a blog every two weeks, and on the off weeks, I send out a newsletter. That’s currently what works for me, and this will be different for everyone. I have successfully been doing this since June! That’s such an accomplishment, and it was a way for me to say a more realistic goal for myself. 

Create some *fun* content.

Social media was always meant to be fun and experimental! For example, I’ve been playing around with the #createjustforfun concept and it’s been so enjoyable. It reminded me that I don’t have to just be posting quotes or my work, but that I can share things that I love and that others can connect with.

Connect with others.

This is another no-brainer, but I’m talking wayyyy more than just liking a photo or following someone. It’s all about engagement, sharing, and connecting. Try to form some relationships. I have met soooo many wonderful people via social media and I wouldn’t have it any other way. Here’s another way that I try to engage with others on social media:

During my mood board Monday’s, I share other people’s mood boards as well on my stories. Why not? It doesn’t matter what industry they’re in either, I still share them. 

Holly BaumgartlComment