Branding, App Design, Publication Design, Exhibition Design, Video Animation
This is a part of my senior thesis project at the Cleveland Institute of Art.
A surprising amount of dog owners are not aware of the importance of their pet’s nutrition. I believe that nutrition is overwhelming and not practical to most pet owners because it is very information heavy, and has proven over time that it requires further attention. My experience with pet nutrition leads me to believe that nutrition is an approachable issue that can be solved outside of a pet store.
The branding of Sniffer is meant to feel playful and fun, but also approachable to appeal to dog owners. I created the Sniffer App as an easy and accessible way to access dog nutrition on-the-go.